For Itaú’s commercial announcing Madonna’s beach concert in Rio — the finale of the Celebration Tour — behind-the-scenes footage was captured inside the Paris Opera, setting the stage for a moment of pure spectacle. Against gilded interiors and historic grandeur, the camera followed the making of the spot and the electricity on set, transforming process into cinematic BTS storytelling.

The resulting visuals powered promotional and social content around the campaign, extending the narrative beyond the commercial and into culture.

Role: Videographer/Editor
Scope: On-set BTS filming and Editing
Usage: Behind-the-scenes content, promotional social/digital assets