Led the creative development and execution of visual content for RIKI LOVES RIKI, shaping the brand’s visual identity across photography, video, and digital platforms. Partnered closely with the Art Director to concept and deliver bold, graphic imagery designed to elevate product presentation and cut through crowded social feeds.
Oversaw end-to-end content production for campaigns, seasonal launches, and product releases, producing assets for social media, e-commerce, and paid advertising. Helped establish a cohesive, high-impact aesthetic that strengthened brand recognition and contributed to positioning RIKI LOVES RIKI as a go-to name within the makeup artist and beauty community.
Beyond the work shown here, seasonal and product-release campaigns were fully ideated and executed in-house alongside Art and Production leadership, elevating a newly established brand into a recognizable name among makeup artists and beauty communities.
Role: In-House Content Director (Producer, Photographer, Videographer. Editor)
Scope: Creative direction, ideation, photography, editing
Usage: Social, website, digital advertising