Beau Next Door launched their swimwear collection on the streets of New York. Shot under the creative direction of Sky Vargas, the campaign moved between e-commerce imagery and campaign visuals designed to exist beyond a screen.
The final images were wheat-pasted across the city -- pulling the brand out of the digital space and into the physical one, where people encounter things without looking for them.
Role: Photographer
Scope: Campaign photography, e-commerce photography, casting support
Creative Direction: Sky Vargas
Usage: Campaign launch, e-commerce, out-of-home advertising
