Bobby Day's collection is built from what already exists -- upcycled garments that carry the weight of their previous lives. The Bronx felt like the right place to shoot them.

Metal gates, concrete sidewalks, daylight with nowhere to hide. The lookbook was shot to let the clothes and the people wearing them exist in a space that felt real - less product presentation, more portrait.

Role: Photographer / Editor
Scope: Photography, content production, post-production
Usage: Brand lookbook imagery, digital platforms, and campaign collateral
Creative Team: Bobby Day (Creative Director/Designer), Jerome Williams (Producer)