Wahine is Evan Mock's love letter to Hawaii, surf culture filtered through a streetwear lens, easy and unhurried.
The campaign video was shot on Mini DV, the grain and warmth of the format matching the brand's analog soul. A couple meeting up, heading out into the night, the new collection worn the way clothes are supposed to be worn- without thinking about it.
Role: Videographer, Editor
Scope: Social campaign video
Usage: Social media, digital platforms