For MAC Cosmetics’ global launch of LION BABE’s gold eyeliner, the shoot leaned into radiance, confidence, and attitude. On-site photography brought the campaign to life through luminous, graphic frames crafted for social, e-commerce, and print advertising — designed to elevate the product and resonate within MAC’s unmistakable visual world.

Role: Photographer
Scope: Campaign and content creation
Usage: Social, e-commerce, digital and print marketing