Itaú commissioned a commercial to announce the finale of Madonna's Celebration Tour -- a free beach concert in Rio de Janeiro that would become the largest live music event in history, drawing an estimated 1.6 million people to Copacabana.

The shoot happened inside the Paris Opera. Behind the gilded interiors and historic grandeur, the camera followed the making of the spot -- the electricity of a production that knew what it was building toward. BTS footage that felt less like documentation and more like its own cinematic object.

The resulting visuals powered promotional and social content around the campaign, extending the narrative beyond the commercial and into the moment itself.

Role: Videographer, Editor
Scope: On-set BTS filming, editing
Usage: Behind-the-scenes content, promotional social and digital assets