Galileo is a ring light built for the creator economy -- designed for the influencers and beauty content creators who live in front of a camera. The launch campaign needed to speak their language without being obvious about it.

Working closely with the Art Director as In-House Content Director, the campaign was developed from concept through final asset. Photography and content production built around the product's natural environment -- vanity setups, studio light, the intimate geometry of a beauty routine.

Role: In-House Content Director
Scope: Campaign ideation, photography, content production, editing
Usage: Product launch campaign, social, e-commerce, digital marketing