Live Nation — Madonna “Celebration Tour”

Global Tour
2023 – 2024

Shot, edited, and published original social video on same-day and next-day turnaround across a global tour routing.
Applied modern content strategies to support digital engagement during high-visibility tour activations.
Operated onstage during the show, balancing live performance requirements against content capture.

RIKI LOVES RIKI/GLAMCOR

New York, NY
2017 – 2021

Managed branded content development with an emphasis on cohesive visual identities and moodboard-driven planning.
Performed hands-on creative work spanning photography, video editing, and design while ensuring alignment with overall brand strategy.
Produced creative for paid social campaigns on Instagram and Facebook, building multiple variants per product and A/B testing hooks and formats against each other.
Managed production budgets and schedules to maximize creative output and efficiency
Made the creative calls off performance results: cut underperformers, scaled what converted, fed learnings into the next round.

Surface Coating Studio

New York, NY
2021 – Present

Founded and led a creative studio delivering photography, video, and visual strategy for brands, artists, and businesses.

Concept, shoot, and edit social-first commercial and editorial video end to end. No standing crew, no handoffs.
Produced and managed multi-talent shoots: coordinated talent, shot lists, locations, and production timelines.
Developed content strategies and visual frameworks for social platforms, resulting in cohesive, design-forward feeds that drive engagement.
Designed and executed editorial-style visual content for high-volume digital distribution, including lookbooks, product campaigns, and social content.
Balanced creative vision with operational leadership and commercial outcomes