Live Nation — Madonna “Celebration Tour”

Global Tour
2023 – 2024

Served as the creative engine behind social content for a global touring entertainment brand.
Owned deliverables from creative concept to publication: shot, edited, and published high-quality social videos on tight timelines.
Applied modern content strategies to support digital engagement during high-visibility tour activations.

RIKI LOVES RIKI/GLAMCOR

New York, NY
2017 – 2021

Managed branded content development with an emphasis on cohesive visual identities and moodboard-driven planning.
Performed hands-on creative work spanning photography, video editing, and design while ensuring alignment with overall brand strategy.
Collaborated cross-functionally with marketing, product, and influencer teams to create content balancing aesthetic excellence and performance metrics
Managed production budgets and schedules to maximize creative output and efficiency

Surface Coating Studio

New York, NY
2021 – Present

Founded and led a creative studio delivering photography, video, and visual strategy for brands, artists, and businesses.

Directed end-to-end creative execution from concept to final delivery, including photography, video, and digital campaigns aligned with client brand direction and audience needs
Produced and managed multi-talent shoots: coordinated talent, shot lists, locations, and production timelines.
Developed content strategies and visual frameworks for social platforms, resulting in cohesive, design-forward feeds that drive engagement.
Designed and executed editorial-style visual content for high-volume digital distribution, including lookbooks, product campaigns, and social content.
Balanced creative vision with operational leadership and commercial outcomes